LOUISE HOWARD

My approach to design has been shaped by both lived experience and formal study.

As part of a degree in retail management, I specialised in store design, focusing on environmental psychology and atmospherics - studying how environments influence behaviour, emotion, and ease. Much of what is now described as neuroaesthetics sits within this same thinking: the idea that we respond to space physically and emotionally, often before we’re able to articulate why.

That early exposure changed the way I look at space.

Since then, I’ve continued to notice how people live with their homes - how materials behave over time, how spaces support or interrupt daily life, and how small, thoughtful decisions can quietly change the way a room feels to be in.

That understanding continues to inform my work today, alongside years of designing real spaces. I’m less interested in imposing a look, and more interested in refining what’s already there - so a home can feel coherent, settled, and genuinely comfortable to live with.